Florida Transportation Communication Leader - Transportation Market (Finance)

We are a creative team of architecture, engineering and design professionals who serve both public and private sector clients. Together, we share one Core Purpose: To plan, design, and consult to create healthy and thriving communities. Our offices are full of genuine, fun, and down-to-earth people who believe in fostering an inclusive culture where all employees feel they belong. Loving where you work, who you're working with, and what you're working on is important to us, which is why we put our people first-they're at the heart of everything we do. From professional growth and development support and opportunities to give back to your community, to flexible work schedules and competitive benefits, we have a genuine interest in the whole you. So, if you're just as passionate about what you do as we are, then we'd love to hear from you!

Our transportation and utility services professionals offer practical, forward-thinking expertise in a wide range of practice areas, including active transportation, bridge design, roadway design and traffic engineering, intelligent transportation systems, utility and broadband services, grant writing, program management and so much more! From interstates and intersections to bridges and bike paths, we invite you to join us in designing transportation systems that connect us to the people and places we care about most.

Responsibilities:

• Strategic Communications
  • Develop and implement comprehensive communication strategies to enhance public awareness and engagement with traffic safety initiatives.
  • Provide strategic direction for public outreach, messaging frameworks, and media engagement.
  • Identify opportunities for innovation in communication and engagement tactics, leveraging technology and data-driven insights.
  • Coordinate messaging and branding efforts to ensure consistency across all external communication channels.
  • Strengthen partnerships with stakeholders, including public agencies, advocacy organizations, and industry partners, to amplify safety messaging.
  • Monitor and evaluate communication strategies, making data-driven adjustments to enhance effectiveness.
• Marketing & Public Engagement
  • Oversee the execution of traffic safety campaigns, ensuring alignment with public engagement and behavioral change goals.
  • Manage public relations efforts, including media relations, press outreach, and crisis communication strategies.
  • Direct content development for multiple communication channels, including digital, social media, traditional media, and public relations.
  • Develop messaging strategies tailored to diverse audiences, including the general public, industry leaders, and policymakers.
  • Provide guidance on external communications, including media responses, stakeholder engagement, and brand positioning.
• Performance Measurement
  • Establish key performance indicators (KPIs) to measure the success of communication strategies and campaigns.
  • Utilize data analytics, public sentiment tracking, and engagement metrics to refine outreach approaches.
  • Collaborate with research teams to integrate data insights into communication efforts.
  • Ensure continuous improvement of messaging and outreach strategies based on feedback and performance metrics.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• A minimum of 8-10 years of Communications experience in the Architectural/Engineering (AEC) industry is preferred.
• Ability to develop and maintain strong relationships with media, stakeholders, and agency partners.
• Proficiency in content development, digital marketing tools, and social media management platforms.

Gresham Smith is committed to a diverse and inclusive workplace. Gresham Smith provides equal employment opportunities to applicants and employees and does not discriminate on the basis of age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law.

Gresham Smith will not accept unsolicited resumes from recruiters, headhunters, contract recruiters, search firms, or employment agencies. An executed GRESHAM PLACEMENT SERVICES AGREEMENT (PSA) is required prior to any payment obligation for either a referral or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously executed PSA, GRESHAM SMITH explicitly reserves the right to recruit and hire those candidate(s) at its discretion, and without any financial obligation whatsoever to the recruiter or agency. Any such unsolicited resume or candidate contact information, including those submitted directly to GRESHAM SMITH'S hiring managers or any other employee, shall become the property of GRESHAM SMITH upon receipt.