Product Marketer, Indoor Mapping (DATAMARK - Remote) (Finance)

WHO WE ARE

Supported by more than 4,000 employees in nearly 100 locations across the United States, we provide a full continuum of engineering and consulting services, including design, planning, architectural, environmental, construction and program management. Our clients include U.S. federal, state and municipal governments, foreign allied governments, and a wide range of commercial clients. Michael Baker is committed to delivering a standard of excellence that fosters a culture of innovation, collaboration and technological advancement to help solve our clients' complex challenges.

TECHNOLOGY PRACTICE - DATAMARK

Michael Baker International is a national leader in technology solutions supporting clients in local, state, and national government to solve complex problems with advanced technologies for the 21st century. The DATAMARK practice consists of a skilled group of subject matter experts whose mission is to provide the necessary education, fact-finding, and solutions to solve complex problems in the public safety and enterprise GIS markets. DATAMARK is the go-to authority on GIS data for public safety and enterprise GIS. Its data-forward, full-service but configurable solutions provide the highest levels of data completeness and accuracy. The DATAMARK team has quickly grown to become the premier nationwide provider of SaaS solutions for public safety and enterprise GIS.

Job Description

We are seeking an ambitious Product Marketer to support our rapidly growing indoor mapping business. This individual will collaborate closely with various cross-functional leads to support the development and marketing of new and existing offerings across DATAMARK Technology's Indoor Mapping Division.

In this role, you will help communicate the unique value and capabilities of DATAMARK Technologies Indoor Mapping offerings in a way that resonates with our audience by demonstrating a deep understanding of various user and buyer personas. You will, through tight partnership with DATAMARK Technologies Product, Business Development, and Client Success teams, obtain customer insights, map competitive intelligence, inform the product roadmap, and own the strategic positioning and messaging of our indoor mapping business. In addition, you will train and enable the Business Development team by creating effective presentation assets and designing the scripts and playbooks for sales as we launch new initiatives. You will work in tandem with the marketing and design teams to deliver compelling collateral that highlights our indoor mapping values and differentiators and drive campaigns that enable product adoption.

The successful candidate will have strong strategic thinking skills, solid general business acumen, and familiarity with the geospatial industry. Exceptional oral and written communication skills, creativity, and the ability to distill complex information into simple, easy-to-understand content are critical. You will partner and collaborate with key stakeholders across product, customer success, sales, and marketing teams to drive key commercial outcomes.

Responsibilities:

• Conduct periodic customer research interviews to identify pain points/goals and establish effective feedback loops to inform content creation and product direction.

• Develop detailed customer personas and segmentation strategies to ensure product messaging and positioning resonate with targeted customer groups.

• Enable sales through the creation of compelling presentations, solution maps, battle cards, talking points and other supporting materials.

• Support effective go-to-market strategy and product launches working closely with product, sales, and marketing.

• Hone product strategic messaging and positioning, partner with marketing to develop compelling, fact-based content and collateral that amplify key product values and differentiators.

• Promote product adoption with effective customer success-informed programs and marketing initiatives.

• Conduct win/loss analyses and collaborate with the customer success and project management teams to identify patterns to improve offerings and messaging continuously.

• Generate quarterly omnichannel campaigns that drive audience awareness, expand audience footprint, and create demand for offerings.

• Analyze campaign success by developing specific KPIs and make alterations according to data for the next quarter.

• Message and present campaign results to the leadership team on a quarterly basis.

• Participate and represent DATAMARK Technologies in key industry conferences, trade shows and events and coordinate with corporate marketing to co-design broader marketing campaigns.

Basic Qualifications:

• Minimum bachelor's degree, MBA a plus

• Excellent organizational skills with a proven record of managing multiple, high priority projects simultaneously with a proven attention to detail

• 6-8 years of experience in product marketing

• Intermediate to expert skills in Microsoft Office, (Adobe Creative Suite a plus)

• Experience working remotely

• Strong attention to detail and exceptional written/oral communication skills

• Experience in government, geospatial, or software industries

Preferred Qualifications

• Strong research and quantitative as well as qualitative data analysis skills

• Ability to collaborate with multiple cross-functional teams and drive outcomes

• Ability to succeed and embody a growth mindset in a fast-paced environment with frequently changing priorities.

LOCATION: REMOTE

COMPENSATION

The salary range for this position is $85,000 to $120,000, depending on the experience of the incoming candidate.Michael Baker International, a leading provider of engineering and consulting services, including design, planning, architectural, environmental, construction and program management, has been solving some of the world's most complex infrastructure challenges for more than 80 years with a legacy of expertise, experience, innovation and integrity.

Based in Pittsburgh and with nearly 100 offices nationwide, we partner with clients on everything from roads, bridges, tunnels, mass transit, and airports, to water treatment plants, arctic oil pipelines, environmental restoration and specialized overseas construction. We serve as a trusted adviser to the communities we serve, making them safer, more accessible, more sustainable and more prosperous.

We provide visionary leadership in facilitating transformational change for our clients. Our work delivers differentiating innovations and dedicated experts who challenge the status quo and share a world of diverse experience and an impassioned entrepreneurial spirit. We deliver quality of life.

We Make a Difference.

Michael Baker International is proud to be an Affirmative Action/Equal Opportunity Employer. Michael Baker International provides equal employment opportunity for all persons, in all facets of employment. Michael Baker International maintains a drug-free workplace and performs pre-employment substance abuse testing and background checks. We encourage all qualified applicants to apply for any open position for which they feel they are qualified and all will receive consideration for employment without regard to race, color, religion, age, gender, sexual orientation, gender identity, national origin, citizenship status, marital status, genetic information, disability, protected veteran status or any other legally protected status.

EEO is the Law. Applicants to and employees of Michael Baker International are protected under Federal law from discrimination.

*It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Michael Baker International is seeking an ambitious Product Marketer to support our rapidly growing indoor mapping business. This individual will collaborate closely with various cross-functional leads to support the development and marketing of new and existing offerings across DATAMARK Technology's Indoor Mapping Division.