Brand Field Specialist Manager (Marketing)
The Brand Field Specialist (BFS) Manager is responsible for recruiting, developing, and retaining a diverse team of 40-50 Brand Field Specialists. They ensure consistent performance through KPIs aligned with business goals and SRNA's Passport principles. The BFS Manager collaborates with the Sr. BFS Manager to motivate the team, oversee operational development, and manage budgets to improve profitability. This role includes maintaining vehicle fleet compliance and spending 40% of their time in the field to expand SRNA's dealer network across North America and Canada. Additionally, they provide field insights, support training, and collaborate with strategic teams to enhance growth opportunities.
Essential Job Functions:
• Field Management
• Track all enrollments with Associate Dealer Program
• Maintain all aspects of Salesforce Data Collection
• Create and execute strategic plans to penetrate existing markets
• Consistently engage Associate Dealers to assist them to the next highest possible level.
• Assist in developing and implementing Field Strategies that improve overall success of the FAST Team and Associate dealer program.
• Provide solution selling to BFS team members in the field.
• High Level understanding of Mapping of FAST and BFS market coverage for tire brands.
• Manage KPI's, POS and display Tire Orders
• Manage FAST schedules in Salesforce with review of visits, enrollments, and proper data collection in the field.
• Identify and Map share of market by territory using Salesforce maps.
• Recruit, Hire, Motivate, mentor, and develop the FAST Team to a full budgeted headcount.
• Oversee and develop field collateral that helps move an enrollment forward
• Manage Fleet of Falken FAST vehicles, and track maintenance and service
• Cross-departmental collaboration with Fanatic, Sales Strategy, Sales and Market Intelligence.
Work Experience:
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Minimum of 8–10 years of experience in a corporate sales environment, including at least 5 years in outside sales (preferably in the automotive industry).
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At least 3 years in a leadership or management role, demonstrating strong problem-solving, data management, and vendor/customer relationship skills.
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Proven ability to develop and grow teams, fostering positive and ethical work environments with a consistent track record of success.
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Experience leading teams of managers who drive high performance and exceed expectations.
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Expertise in organizational growth through promotions and cross-functional development.
Education & Training:
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Bachelor's degree in Business Management or a related field from an accredited institution, or an equivalent combination of education and relevant work experience.
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Demonstrated success in leadership, problem-solving, and applying real-world experience to meet business objectives.
Skills:
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Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
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Excellent written and verbal communication skills, along with strong presentation and interpersonal abilities.
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Highly organized, detail-oriented, self-motivated, and deadline-driven.
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Ability to work independently and inspire motivation in others.
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Willingness and ability to travel 40% or more via air and ground transportation.
Physical Demands:
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Ability to stand, sit, move, stoop, crouch, and use fingers for extended periods.
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Must be able to hear, talk, walk on various surfaces, and reach above and below waist height.
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Ability to lift up to 100 pounds.
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Capability to participate in physically demanding outdoor events and navigate off-road desert/mountainous locations.
Work Environment:
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Frequent travel via planes and automobiles.
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Work settings include outdoor motorsport venues, entertainment facilities, restaurants, sports environments, and office spaces.
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Exposure to varying weather conditions based on customer location.
