Digital Content Coordinator (Administrative)
POSITION SUMMARY: As a Digital Content Coordinator, you will bring the Birkey's story to life across platforms. You'll develop engaging photo and video content, grow our social presence, and drive customer engagement across multiple touchpoints. You'll also travel to various store locations to capture stories, highlight employee culture, and connect directly with both employees and customers.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned:
- Develop engaging social media content, including text, videos, and images, tailored to platforms like X, TikTok, Facebook, Instagram, and YouTube
- Schedule and publish posts in alignment with the established content calendar
- Ensure all content adheres to brand voice, best practices, and quality standards
- Capture and produce high-quality photo and video content for digital channels
- Plan efficient video shoots by creating shot lists and coordinating with necessary teams or store contacts
- Edit and produce professional, high-quality videos with transitions, music, text overlays, and visual effects to align with social media trends
- Edit and publish equipment videos for product listings on our website
- Update website imagery to ensure visual quality and brand consistency
- Execute standalone content projects requiring coordination and approvals from internal teams
- Stay current with social media trends, tools, and emerging platforms
- Travel to store locations to engage with employees and customers, capturing real stories and building brand culture
- Think creatively to generate fresh ideas, adapt quickly to fast-paced demands, and balance multiple tasks effectively
- Use project management tools to track deadlines and progress
- Provide friendly, proactive, and professional internal and external support to others
- Actively participate in learning initiatives such as training programs, workshops, and webinars
Why You'll Love Working Here:
- Ownership Opportunity: As a 100% employee-owned company, you'll have the opportunity to become an owner and directly contribute to our shared success.
- Competitive Pay & Benefits: We offer a robust compensation and insurance package including Health, Dental, Vision, Life, Disability, and 401k for all 30+ and full-time employees.
- Career Growth: We provide training and development opportunities to help you advance.
- Awesome Team: Work with supportive colleagues who value collaboration and respect.
This organization reserves the right to revise the essential position functions as the need arises.
QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 2+ years of experience in digital content creation (photo, video, or social)
- Proficient in Adobe Creative Suite: Premiere Pro, Lightroom, Photoshop
- Experience with DSLR or mirrorless cameras; drone usage is a plus
- Strong understanding of social media platforms, trends, and performance metrics
- Comfortable with ActiveCampaign or similar email marketing tools
- Familiarity with updating websites via CMS platforms (e.g., WordPress)
- Excellent time management and collaboration skills
- Self-starter who thrives in a fast-paced, flexible environment
- Strong attention to detail and creative storytelling instincts
- Comfortable with regular travel to store locations
- Valid Driver's License in alignment with company policy regarding driving citations
Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to get around the corporate office for various tasks.
- The employee would normally lift or move up to 10 lbs. and occasionally lifts or moves up to 50 lbs.
- Ability to tolerate up and down movement with bending or stooping including reaching above and below shoulder height with arms and hands.
- Ability to sit/stand for extended periods of time.
- Ability to operate equipment as necessary.
- Must meet health assessment requirements.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is occasionally exposed to dust and noise.
- The noise level in the work environment is usually moderate.
- While performing duties, the employee will be subject to indoor heating and air conditioning conditions.
- While performing the duties of the job, the employee will perform extensive keystroke tasks.
