Global Head of Content and Thought Leadership, VPIII - State Street Global Advisors (Finance)
Position Overview:
We're seeking a Global Head of Content and Thought Leadership to lead the development and execution of a best-in-class content strategy that further enhances State Street Global Advisors' credibility and brand equity as a premier asset manager. This role requires an expert-level understanding of investing trends, concepts, and approaches, as well as relevant strategies and solutions - especially ETFs - including their benefits, attributes, use cases, and how to effectively promote across diverse investor audiences.
The ideal candidate will be a visionary leader who blends deep industry expertise with modern, data-driven content marketing strategies. You will spearhead a content strategy that educates, informs, and engages investors at all levels, from institutional investors to financial advisors and retail clients.
Key Responsibilities:
Thought Leadership & Content Strategy
- Develop and lead a global thought leadership strategy that highlights State Street Global Advisor's expertise in asset management, with particular emphasis on ETFs and their role in portfolio construction.
- Create high-impact content that educates investors on investing concepts, market and asset class trends, macroeconomic developments, and portfolio strategies.
- Position the company's investment experts as trusted voices in the financial industry and increase media engagement, through compelling research, articles, white papers, interviews, and social media content.
- Ensure investment and product content accurately reflects investment concepts, approaches, solution or product mechanics, benefits/risks, and best practices.
- Develop strategies to promote investment solutions (including exchange traded products) effectively, ensuring key differentiators are clearly positioned and communicated to institutional investors, financial advisors, and retail audiences.
- Work closely with research teams, portfolio managers, product teams and product marketing to translate complex investment strategies into accessible, impactful content.
- Lead the creation of diverse content formats, including market outlooks, investment insights, thematic reports, video content, social media content, website content and other short-form digital assets.
- Collaborate with design and digital teams to evolve and implement content UX best practices to drive engagement.
- Oversee global content distribution across digital platforms and owned channels (website, newsletters, webinars).
- Implement a data-driven approach to content strategy, in collaboration with digital teams, to leverage performance analytics and audience insights to optimize engagement.
- Build, mentor, and lead a high-performing global content team, ensuring alignment with business objectives and market trends across institutional, intermediary, and retail audiences.
- Partner with investment, product, marketing, and sales teams to align content with broader go-to-market strategies.
- Maintain editorial excellence and brand consistency, ensuring all content meets compliance and regulatory standards.
Qualifications & Experience:
- 15+ years of experience in financial services content marketing, thought leadership, or investment writing, with a strong focus on ETFs.
- Deep expertise in investing concepts, asset allocation, portfolio construction, and ETF strategies, with the ability to translate complex financial topics into clear, compelling narratives.
- A proven track record of developing and executing thought leadership programs that drive brand engagement and business impact.
- Strong leadership experience, with the ability to build and manage global content teams.
- Excellent storytelling, writing, and editing skills, with a keen ability for producing insightful, high-quality content that breaks through the noise.
- Expertise in digital content development, distribution, SEO, AEO, and performance analytics.
- Familiarity with regulatory requirements and compliance considerations in financial content, especially with respect to registered products and FINRA requirements.
- A strategic mindset, with the ability to adapt content to different investor audiences (institutional, financial advisory, retail).
About State Street Global Advisors
What We Do. As the asset management arm of State Street Corporation, State Street Global Advisors has served the world's governments, institutions and financial advisors for over four decades. With a rigorous, risk-aware approach built on research, analysis and market-tested experience, we build from a breadth of active and index strategies to create cost-effective solutions. As stewards, we help portfolio companies see that what is fair for people and sustainable for the planet can deliver long-term performance. And, as pioneers in index, ETF, and ESG investing, we are always inventing new ways to invest. As a result, we have become one of the world's largest asset managers with trillions of dollars under our care.
Our Mission. At State Street Global Advisors our mission is to invest responsibly to enable economic prosperity and social progress. We are driven by a desire to help our clients, and those who rely on them, achieve a better future. We have a long history of developing innovative investment strategies to provide our clients with reliable and transparent returns, cost-effectively, and without excessive risk.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Salary Range:
$130,000 - $212,500 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
Job Application Disclosure:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
State Street's Speak Up Line
Salary Minimum: 130000Salary Maximum: 212500