BHOM Leasing and Marketing Operations Specialist (Marketing)
BHOM Student Living has an established foundation of experience, resources and partnerships which we acquired over the course of our 37-year history. At BHOM, we understand that great customer service is what keeps residents satisfied, and that great service comes from engaged, happy and well-trained team members. We continue to recognize that we are only as strong as each individual employee and we value our employees by providing a strong benefit package:
- 3 Weeks of Paid Time Off
- Birthday Paid Day Off
- BHOM Gives Back (Paid Volunteer Time Off)
- 13 Company Paid Holidays
- BHOM Paid Leave
- Employee Assistance Program
As the B.HOM Leasing & Marketing Operations Specialist, you'll have a big mission – to implement and deliver leasing and marketing strategies that drive lead generation and lease execution for a growing student housing portfolio. You'll take the lead on equipping teams to effectively utilize marketing plans, including campaign goals, messaging, and promotions across channels to help communities meet their leasing goals. In this role, you'll bring our “living here means living more” promise to life through compelling, inspiring, and informative leasing & marketing efforts. You bring to the table hands-on experience in student housing leasing and marketing, which helps you navigate seasonal shifts and priorities.
You are a natural promoter, with an instinct for creating interest through carefully crafted marketing campaigns. When you are out in the field, you are not afraid to address leasing and marketing needs, whether it's revamping lead nurturing processes, creating engagement campaigns through email and social media, giving tours, outreach marketing, and making lasting partnerships in assigned student markets.
Essential Job Functions
- Work with onsite teams in-person to bridge the gap between lead generation and lease execution by providing effective leasing and sales training.
- Analyze and interpret traffic reports and respond to market trends. Monitor and react to weekly occupancy leasing reports and statistics.
- Ensure success of property leasing practices, including but not limited to assisting properties in achieving expected closing ratios from lead to lease and tour to lease, conducting or supervising the completion of follow-up techniques, sales training including telephone and touring sales presentation and closing techniques, etc.
- Work with onsite teams to execute portfolio-wide leasing campaigns and marketing programs.
- Take a hands-on approach to identifying and assisting with marketing-related training for leasing and marketing teams to execute programs and campaigns effectively.
- Provide ongoing updates to regional and corporate leadership teams about community performance and suggested areas of improvement to ensure continued leasing success.
Minimum Qualifications/Skills
- 3+ years of onsite leasing or marketing experience in student housing is required.
- Ability to travel up to 100%
- Demonstrated experience with using Entrata - to manage leads, marketing communications, and community content.
- Excellent analytical and reporting skills. You can easily ingest and present on community, portfolio, and industry metrics. Benchmarking, alongside some predictive analysis, is your sweet spot.
- Knack for relationship building and gaining buy-in from key stakeholders. You enjoy collaborating with a larger team and accomplishing big things together.
- Next level written and verbal communication. You know your audience and how to frame your thoughts and feedback accordingly.
- Ability to work in a fast-paced and ever-changing environment.
Desired Qualifications/Skills
- Excellent judgement and quick decision-making.
- Incredible awareness of prospect and resident sales cycles for student housing. You understand how a property's submarket, asset class, unit count, amenities, specials, brand, and budget will impact their marketing strategy, and you can weave the right plan for any scenario.
- High-level social media skills including content creation and the ability to train teams on how to execute high-level socially relevant content daily.
- You are comfortable with ambiguity. Some may even say you thrive in it!
- Happily autonomous with healthy communication skills. You love to work independently, but you keep everyone in your sphere informed of your progress.
Work Schedule
The normal work schedule is 8 a.m.-5 p.m., Monday-Friday, or as needed to meet business needs. When traveling to an assigned location in the field, you will be required to follow the office hours of that particular business unit.
The ability and means to travel locally, overnight, in specific regions or states via automobile and airplane, up to 100%, may be required.
This position is remote, but applicants should reside in a market with access to a major airport. Preferred locations include Houston, Dallas, Chicago, Atlanta, Charlotte, Washington DC, New York City, or Denver.
All BH employees are expected always to conduct themselves in a professional manner, perform the tasks delegated by supervisors, and observe and support the company's policies and procedures.
BH/B.HOM is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH/B.HOM a better place to work and live.
