Sr. Manager, Creative Services/Promotions, KGUN (Marketing)
KGUN, the Scripps ABC station in Tucson, AZ is hiring a Sr. Manager, Creative Services/Promotions! In this role, you'll manage a team of multi-media marketing and commercial production experts to execute a strategic plan to increase brand awareness, ratings, and revenue.
Tucson, Arizona is an exceptional place to live and work. Nestled between breathtaking mountain ranges, the city offers a stunning natural beauty that is unparalleled. The mild, sunny climate and low cost of living make Tucson an attractive destination for those seeking a high quality of life. The vibrant cultural scene, thriving arts community, and friendly, diverse population further enhance the appeal of this charming desert city. Whether you're drawn to the outdoor recreation, the rich cultural heritage, or the welcoming community, Tucson provides an exceptional balance of amenities and small-town charm that make it a truly great place to call home.
Manage a team of multi-media marketing specialists and client production specialists to ensure the highest quality news promotion and commercial production products.
Assist in implementing and executing a strategic plan to solidify the brand and retain and recruit viewers. Works with the sales department to maintain and grow the client production base.
Performs daily tactical implementation of the station brand, while interpreting research to focus messaging to attract viewers. Working with the sales department to recruit new sales clients for their production needs.
Ability to write, produce, shoot, and edit effective spots. (news promotion, special projects, and/or commercials)
Monitor all creative messaging to reflect the brand in all promotions (news, special projects, all outside media, sales, and community projects.
Assist with all digital and traditional marketing plans (online, social media, on-air, cable, radio, outdoor, etc.)
Foster an environment of inclusion and mentorship to other department members, with a concentration on growing and developing each member's skill set.
Works with the Creative Director to strategize and execute all station promotion efforts.
Works with the Creative Director and Sales Department to generate new streams of production revenue.
Prioritize and implement new projects and technologies as they become available.
Assist in the placement and execution of efficient and effective outside media buys.
Acts as interim Creative Director when needed.
WHAT YOU'LL NEED:
Bachelor's degree in Communications and/or Marketing preferred
Minimum 5 years of broadcast/social media experience with an emphasis on strategically and creatively marketing to recruit and retain viewers.
WHAT YOU'LL BRING:
Must be proficient in non-linear editing
Strong written and verbal communication skills
Knowledge of social media marketing concepts, including posting on social media platforms
Detail-oriented, driven to succeed, competitive, and able to execute responsibilities with minimum supervision
Ability to manage multiple projects
ADDITIONAL CONSIDERATIONS:
Valid driver's license, good driving record, and ability to provide proof of insurance with the company-required insurance limits
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ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.”
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