Trade Marketing Manager - Foodservice (Project Management)
Recipe for Success
Reser's is the leading provider of fresh refrigerated foods for the supermarket and food service industries. Family owned and operated, Reser's has been a proud sponsor of good times at picnics, BBQs, and affordable family meals since 1950. Reser's family of brands include Reser's American Classics, Main Street Bistro, Don Pancho, and more. Reser's operates facilities in the US, Mexico and actively supports the communities it serves.
Benefits and Culture
We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future. Reser's offers choices whenever possible, because we recognize the diverse and ever-changing needs of our employees. Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.
We strive to be Employer of Choice. As one of our five cornerstones, this means that we go all-out to create an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees what to build a lasting career.
Visit our website to learn more about our competitive benefit programs – https://resers.com/careers/#benefits
Title: Trade Marketing Manager
Location: Corporate - Beaverton, OR 100% onsite
Job Summary:
The Trade Marketing Manager will lead marketing efforts to attain annual sales volume and margin goals in support of achieving long term Foodservice sales objectives and initiatives.
Essential Position Functions:
• Manage all digital assets, including the Foodservice website, Reser's Connect and Reser's Connect+, and recommend opportunities for enhancements.
• Responsible for development and management of critical sales and marketing collateral on behalf of all appropriate audiences, including customer presentations.
• Develop, implement, and manage all marketing initiatives to generate sales growth and market share increases. Assess results and recommend improvements.
• Lead and manage agency partner assignments, including budgeting and designing scope of work.
• Conduct needed research & analyses related to competitive activity and industry trends, with prepared recommendations.
• Champion all marketing content related to Global Data Synchronization Network (GDSN) initiatives.
• Actively contribute to the development of annual Foodservice marketing plan.
• Manage all social media related activities.
• Manage all event related activities and assets, including trade shows, special training sessions and meetings.
• Provide leadership role in cross-functional initiatives and projects.
• Lead content direction of quarterly newsletters.
• Manage all marketing aspects of Foodservice packaging projects and new product launches.
• Performs special projects and other related duties, as assigned.
Education and Experience:
Bachelor's degree in marketing or related field is required and a minimum of 7 years of foodservice marketing experience is required. Project management experience is required. Foodservice field sales experience is preferred.
Knowledge, Skills and Abilities:
• Knowledge of Foodservice environment, including Operators, Brokers, and Distribution.
• Ability to work both independently and as part of a team.
• Excellent communication skills and the ability to prioritize effectively.
• Skilled in negotiation and relationship management.
• Ability to work effectively cross-functionally and collaboratively, both internally and externally with all key stakeholders including distributors, customers, and brokers.
• Ability to manage multiple projects in a fast-paced, dynamic environment.
• Attention to detail, customer-service orientation, and creativity in problem-solving.
Physical Demands and Working Conditions:
• Office environment.
• Travel up to 15% of the time.
• Business demands may require evening and/or weekend scheduling.
Exempt only: This position is eligible for a bonus based on company goals/performance.
Sales & Marketing
